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Archive for October, 2009
At least this happened in Britain. Internet is now the most important promoting medium for the UK in the first half, leaving behind broadcast television advertising, for the first time in history. According to reports made by Price Waterhouse Coopers (PWC) for the Internet Advertising Bureau (IAB), the online advertising spending increased to 1.75 billion pounds, representing 23.5% of the total amounts invested by advertisers. Most of this amount comes from advertising through search engines. TV industry recorded a decline of about 17% of advertising revenue, compared to the first half of last year, attracting only 1.6 billion pounds.
Control over the DNS has become strictly governmental
There was enough controversy over control of the Internet, with the change management structure suffered by ICANN. Now, all non-American governments will have more control over the Internet. Communications commissioner Viviane Reding praised the decision by Icann to become more open and responsible towards Internet users worldwide. Under the new rules, ICANN (Internet Corporation for Assigned Names and Numbers) will not be subject to review unilateral U.S. Department of Commerce (DoC). It will answer instead of a body established by the Governmental Committee cosultativ control of Icann (GAC) and Icann itself, with the involvement of governments worldwide. Icann, is a nonprofit private company in California, and was founded in 1998 when DoC decided that there was a body of management Internet Domain Name System (DNS). Currently, a DNS domain name connects a particular Internet address URL (Uniform Resource Location). This is essential for Internet traffic to reach destination. Icann operates through a network of national domain name registrars, run local DNS servers to resolve domain name disputes. An increase political control over the Internet is expected in November.